New Reach For 1X2 Network as Relax Gaming Signs Content Deal

To enhance its partnership program, relax Gaming has sealed an agreement with 1X2 Network. The partnering firm is based in the United Kingdom and is an independent software development company.

As a result of the partnership, the British firm will now be able to reach Relax Gaming's rapidly growing network with its contents. Casino games created by Iron Studio, a 1X2 network's slot brand, would now be integrated because of the agreement. The brand handles the production of various imaginative and innovative titles, e.g., Rainbow Wilds, and one Million Megaways BC.

Players Can Now Access an Award-winning Title

In 2020, during the EGR Operator Virtual Awards, Branded Megaways was honored with the Game of The Year Title. The premium title made by Iron Studios would soon be available to players. The game can be fashioned to fit into clients' aesthetic, and it, therefore, makes the clients recognizable at the first instant.

The feature of the new game makes the aesthetic of the client's brand peculiar to the online casino where it is played.

The partnership also grants 1X2 Network access to the broad network of Estonian suppliers. It also makes them enjoy total commercial independence and swift access to the market.

High-potential Partnership:

Simon Hammon, Relax Gaming's C.P.O (Chief product officer) has said a few things regarding the partnership. He stated that Iron Dog Studio, the brand of 1X2 Network, has lots of games under its belt that have influenced the market. He is optimistic that the partnership will be a plus to his company's platform.

He affirms that the partnership applies to the company's aim of consistently delivering excellent technology with a spice of innovation.

Success in Expansion Strategy implementation

The partnership comes up in a season where Relax is making and breaking new targets. In the last twenty-four months, the firm has implemented lots of challenging strategies, making use of notable partnerships. It has partnered with some industry giants such as Pinnacle, an operator of an online casino, and sportsbook.

Kevin Reid, the Chief Commercial Officer of 1X2 Network, has also made some statements about the merger. He stated that typically, on the scale at which the integration occurred, it was meant to be complex, but Relax made it swift and flawless from beginning to the end.

He also said that the partnership is of great value for both companies, as they would both have their profiles ranking high among the big players. The association would also help in stretching the reach of the company into the marketplace, and this is of great value to the organization.